Place branding requires a deep understanding of the origins and history of the area as well as demographics, future plans, and a collective vision for what the place could be.
A partner and I were tasked with deeply researching a Britannia, a community in Calgary in order to then create a name, tagline, and visual identity system for that place.
This project required extensive desk and field research. This was arranged on a "genius loci" board. We then created a concept based on the insight gathered.
This piece included photo ethnography as well, such as textures, signage, typography, and architecture.
The insight collected from the research helped fine-tune our concept and we then created a new logo, tagline, and visual identity system for the community. We also created a motion graphic of the logo using Adobe After Effects.
Lastly, we created a multi-page process book compiling the research of Britannia, as well as a style guide for the logo.